The Challengers

Executive Officer Masahiro Moro reveals how extraordinary adversity gave birth to Mazda’s ongoing drive to be extraordinary in everything they do. From creating revolutionary engines and vehicles that are fun to drive, we see the spirit that guides Mazda from today into the future.

Gram Strategy

Takao Kijima, former MX-5 Program Manager, explains the relationship between drivers and their cars that guides Mazda’s revolutionary designs. Every gram is vital in Mazda’s quest to build the most lightweight, compact and enjoyable vehicles on the road.

Horse and Rider

The perfect harmony between horse and rider is the inspiration behind every Mazda vehicle. Former MX-5 Project Manager Takao Kijima sheds light on the thinking and effort that go into making the Mazda car a perfect extension of the driver’s body for a driving experience like no other.

Right Weight

In the quest to make their vehicles more lightweight, more eco-friendly and more fun to drive, every little detail, every individual component and part counts. Mazda reveals the meticulous efforts and lengths taken to build vehicles that go beyond the expected.

The Craftsmen

Hirotaka Kanazawa, Managing Executive Officer, explains Mazda’s eternal drive to learn and master the art of producing the most enjoyable cars to drive. Just like the ancient art of Japanese swordmaking, Mazda’s adherence to perfection in their vehicles is a never-ending quest for perfection.